If you’re a retail or ecommerce brand, you know the struggle: you're working hard to acquire customers, but you're not always in control of the relationship.

In retail, your product is one of thousands on the shelves. On platforms like Amazon, you don’t even get access to customer emails.

With Ecodrive’s Impact IDs, that changes.

Impact IDs are more than just verification tech - they’re a bridge between your customer and your brand, helping you build loyalty, capture emails, and tell a transparent sustainability story that converts.

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Meet Your New Favorite Growth Tool: Impact IDs

With Ecodrive, each time a customer contributes to environmental impact like tree planting or plastic removal through your brand - whether it’s via your DTC site, a retail shelf, or Amazon - they receive a unique Impact ID.

But here’s the key: in order to receive impact updates (like when their tree is planted or their plastic is removed), they’ll need to register with their email.

• You gain a direct line to a customer you may have never otherwise reached.
• They get feel-good updates that reinforce your brand’s purpose.
• You unlock the ability to retarget, pre-market, and convert again - outside of Amazon or other third-party channels but, crucially, not in violation of platform terms and conditions.

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E-tail: Your Amazon Loophole for Email Capture

Amazon’s strict policies keep most brands at arm’s length from their customers. You don’t get their email, so you lose the chance to upsell, retarget, or build a deeper connection.

But with Ecodrive’s Impact IDs, your Amazon customer becomes your subscriber.

How?

• You include a card or insert in your product package: “Your purchase planted a tree. Track it here.”
• They scan the QR code and register to follow their tree’s growth.
• You now have their email—with consent—and a reason to keep the conversation going.

This isn’t just retention. It’s reclaimed ownership of your customer journey.

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Retail: Turn Foot Traffic Into Brand Advocates

In retail, it’s often hard to know who’s buying your product or how to follow up. With a simple QR code linked to an Impact ID, you can:

• Turn a one-time buyer into a lifelong supporter.
• Capture emails in-store without friction.
• Surprise and delight with follow-up impact stories that drive loyalty and word of mouth.

Whether you're in Whole Foods, Target, Sprouts, or a boutique shop, Impact IDs bring your retail presence to life and unlock long-term value from every sale.

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Sustainability Meets Strategy

We know environmental impact matters to customers. But there’s no reason it shouldn’t matter for your bottom line too.

Impact IDs give you:

• Verified transparency (proof that a customer’s tree was really planted, or that ocean plastic was really removed)
• Trackable customer engagement (open rates on sustainability updates are highly engaging with open rates through the roof)
• Owned channels (access to your customer’s email inbox gives you greater control over timing, messaging, and content)

Impact IDs can help you build a smarter, more profitable brand - powered by purpose.

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Closing Thoughts

At Ecodrive, we believe that when your customer engages with your brand to plant a tree or remove ocean plastic, it’s not just a feel-good moment, it’s the start of a relationship.

‍Impact IDs help you own that relationship, whether the sale happens in a store, on your site, or through a platform that doesn’t share customer data.

So if you're ready to stop renting your customers—and start owning the connection—Ecodrive’s Impact IDs are the tool you’ve been waiting for.

Learn more by contacting us below.

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