Sukin has been one of Australia's most trusted natural skincare brands for over a decade, built on a clear promise: earth-friendly, affordable products that actually work for the whole family.

From their classic Signature range to their newer Performance skincare collections - including Time Capsule, Zen Range, and Supergreens - and a popular lineup of fruity body washes, sustainability has always been at the heart of what they do.

But the team wanted to go further. They knew their customers cared deeply about the planet, and they wanted to give them a way to do more than just buy a great product. They wanted every purchase to count.

Sukin partnered with Ecodrive and 4ocean to bring verified ocean plastic removal directly into the checkout experience. Customers can opt in at cart to fund plastic removal with their order and during select campaign activations, Sukin funds the removal of one plastic bottle's worth of waste from oceans, rivers, and coastlines with every order placed. To date the Sukin customers have collectively removed the equivalent of 60,671 plastic bottles (3,033.55 lbs) from the ocean.

We sat down with Jane Huang, Marketing Director at Sukin, to hear how the partnership has come to life.

Why did you decide to partner with Ecodrive?

"We've always been sustainable, but proving it in a tangible, emotional way was tough. Ecodrive helped us show the real-world impact behind our promises."

For Sukin, the challenge was never their commitment. It was making that commitment feel real and verifiable for their customers. Ecodrive provided the infrastructure to do exactly that, connecting Sukin with 4ocean and setting up a fully transparent system for tracking and reporting ocean plastic removal.

"It's a beautifully streamlined solution and one that turns every Sukin customer into a part of the cleanup crew."

What has it meant for your team and your customers?

"There's something incredibly powerful about knowing that a product you buy contributes to cleaning the ocean. It turns a skincare routine into an act of purpose. For our team, it's a daily reminder that the work we do matters, and for consumers who are loyal to Sukin, it is important for them to be part of a bigger purpose."

That sense of shared purpose has translated directly into customer behaviour. Sukin has seen consumers praise their sustainability efforts on social media and active participation through the checkout toggle, where customers can choose to go further and contribute to additional plastic removal at the point of purchase.

A closer look at the impact in action

Sukin activates the partnership across every major customer touchpoint, making the impact story impossible to miss.

They built a dedicated landing page as the home for the initiative, where customers can learn about the 4ocean partnership, see the live impact counter ticking up in real time, and understand exactly what their purchases are contributing to.

Through email marketing, Sukin keeps their community informed and engaged, sharing impact updates and reinforcing the idea that every order counts.

The partnership also comes alive during key campaign moments. During Earth Month and Plastic Free July, Sukin doubles down on the ocean cleanup story, funding the removal of one plastic bottle for every order placed. Dedicated banners and campaign content bring the initiative front and centre, reaching customers at the moments when sustainability is top of mind.

On social media, the story has taken on a life of its own. Customers have become vocal advocates, praising the brand's sustainability efforts in their own words. That kind of organic engagement signals the partnership is resonating well beyond the point of purchase.

Underpinning all of it is the checkout toggle, a simple mechanic that turns passive support into active participation, inviting customers to go further and pull additional plastic from the ocean at the moment they complete their purchase.

The results

• To date, Sukin customers have pulled 3,033.55 lbs of plastic from oceans, rivers, and coastlines: the equivalent of 60,671 plastic bottles removed from the ocean.
• The checkout toggle drives active participation at the point of purchase
• Campaign moments like Earth Month and Plastic Free July bring the story to life at scale
• A dedicated landing page gives customers a place to see their collective impact in real time
• Customers have become vocal advocates on social media, praising the brand's sustainability efforts

Sukin is showing how a brand with genuine sustainability values can turn those values into something customers can see, feel, and be part of. With Ecodrive powering the impact infrastructure and 4ocean leading the cleanups, every Sukin customer is now part of the crew.

For other brands thinking about taking a similar step, Jane's advice is simple: "Don't wait to be perfect. Take one meaningful step. Ecodrive makes it easy to start giving back today."

Sukin has continued to make an impact since this original blog was published. Check out their live impact numbers below, and click the counter to learn more and explore evidence from the project:

View Sukin's Live Impact Dashboard