Auria wanted a way to prove that their sustainability promises weren’t just words.

By integrating Ecodrive’s Impact IDs, they’ve given customers verifiable proof of impact, tied directly to each purchase.

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“We LOVE the transparency. It shows we walk our talk and it’s awesome for customers to see what their purchase can do!”
– Carly Alarcon, Auria founder

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Consumers clearly agree.

Post-purchase emails containing information on Impact IDs have delivered results far above standard marketing benchmarks:

• 69% open rate (vs. industry average ~20–25%)
• 7% click-through rate (vs. industry average ~2–5%)
• 9% registration rate for Impact IDs

These numbers show that Auria’s community is actively engaging, clicking, and registering to track their personal impact.

Each customer touchpoint deepens loyalty, increases LTV, and builds trust.

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“It is very meaningful that our customers can track the exact impact tied to their support of our brand.”
– Carly Alarcon, Auria founder

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With solid evidence of value now in place, the brand will be going one step further by placing trackable QR codes directly on packaging.

Impact IDs are helping Auria prove transparency, deepen loyalty, and turn everyday orders into a powerful customer experience.

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