Chemical supply might not be the first industry you think of when it comes to sustainability, but Lab Alley is proving that even in “non-obvious” sectors, real impact is possible.

Founded to make essential, high-purity chemicals more accessible, the company has grown into a trusted partner for businesses, researchers, and manufacturers across multiple industries - from food and personal care to life sciences and industrial applications.

Through their partnership with Ecodrive, Lab Alley is planting trees with every order, working toward a major reforestation milestone, and soon expanding into clean water initiatives.

Their story is a powerful example of how purpose-driven practices can transform industries that haven’t traditionally been associated with impact.

We sat down with Chief Visionary Officer and Co-Founder Holly Elabed to learn more about how Lab Alley’s focus on sustainability is improving engagement, loyalty, conversions, and attracting talent.

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Ecodrive: Thanks for joining us guys! To kick things off, can you give us a quick intro to Lab Alley? What inspired the company, and what’s your mission today?

Holly Elabed: Lab Alley was founded to solve a common challenge faced by businesses and researchers alike - sourcing high-quality, essential chemicals quickly and reliably.

Our vision is simple, to supply the world with natural, essential, and high-purity chemical solutions on budget, on time, every time.

Today, our mission is to advance the availability of essential chemicals worldwide to support innovation and growth, all while contributing to a better, more sustainable world.

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Lab Alley is known for offering high-purity chemicals with an emphasis on safety and transparency. Why is that important in today’s market, and who do you primarily serve?

‍In today’s market, trust and transparency are more important than ever, especially when it comes to chemicals that touch everything from food and personal care to life sciences and industrial manufacturing. At Lab Alley, we focus on offering natural, high-purity, and essential chemicals with a strong emphasis on safety, compliance, and integrity.

Our customers range from home-based markets and small businesses to large enterprises and they depend on us for consistency, reliability, and support.

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What role does sustainability play in a business like yours, especially one operating in a traditionally industrial space?

‍Sustainability is core to our identity, not an afterthought.

While the chemical industry has traditionally been seen as industrial and resource-intensive, we believe that essential chemicals can, and should, be produced and distributed in ways that support a healthier planet.

Through our partnership with Ecodrive, and our commitment to certified green products and responsible sourcing, we are actively working to lower our environmental footprint and prove that even in a “non-obvious” industry, it is possible to lead with purpose.

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You’re currently working toward a huge tree planting milestone with Ecodrive of 100k trees planted. What motivated that goal, and how does it align with your values?

‍Partnering with Ecodrive aligns perfectly with our commitment to environmental care and social responsibility.

This initiative allows us to reduce our carbon footprint in a tangible way, and it resonates deeply with our values of care, commitment, and genuine impact.

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From a technical or operational standpoint, how easy was it to integrate Ecodrive into your online store?

‍Integrating Ecodrive’s platform into our existing e-commerce setup was seamless.

Their technology was designed to work smoothly with online stores, requiring minimal adjustments on our end. This allowed us to quickly begin offering customers the option to contribute to tree planting without disrupting their shopping experience.

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What kind of feedback have you received from customers since launching your impact initiatives? Do you think it’s influencing purchase decisions?

‍The feedback has been very positive!

Customers appreciate knowing that their purchase supports sustainability efforts beyond just the products themselves. We’ve heard from many that this commitment adds value to their buying experience and helps differentiate Lab Alley from competitors.

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Have you noticed any tangible results, like improved conversion rates, customer engagement, or retention, since introducing tree planting pledges?

‍Yes, we have seen a measurable uptick in customer engagement and loyalty since launching our tree planting initiative with Ecodrive.

While our primary goal is impact, we have noticed a positive shift in conversion rates.

Additionally, it has become a draw for new employees who are looking to join a purpose-driven company. Our sustainability efforts help us attract talent that not only is highly skilled but also aligns with our mission and values.

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Chemical supply might not be the first category people associate with impact but you’re showing how it can be done responsibly. What would you say to other “non-obvious” industries considering a sustainability commitment?

‍Sustainability is not limited to certain industries, it is about accountability. At Lab Alley, we have proven that even in chemical supply, impact is possible through intentional choices such as green sourcing and planting a tree with every order.

For other “non-obvious” industries, the opportunity lies within rethinking what is possible. Start with small measurable actions, stay authentic, and align your actions with your values. Customers notice when you lead with purpose.

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There’s increasing scrutiny on what it means to be a purpose-driven business. How do you ensure your efforts stay credible and measurable?

‍We ensure credibility by backing our commitments with transparency and traceability.

Every tree we plant through Ecodrive is verified, and our sustainability claims are supported by certifications like organic, kosher, halal, non-GMO and roundtable on sustainable palm oil.

Internally, we prioritize measurable goals, from reducing our environmental footprint to improving customer experience, so that our impact is not just promised, but proven.

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Beyond business, how do you integrate sustainability or support charitable causes in your personal lives?

‍Many of our team members are passionate about ecological sustainability, whether that is through volunteer work, reducing waste, or supporting community initiatives. Our company culture encourages this personal commitment, and our employees often participate in other efforts that extend our impact beyond the workplace.

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What’s one product in the Lab Alley catalog that you think more people should know about, and why?

‍One standout from our catalog is Organic MCT Oil, and it perfectly encapsulates Lab Alley’s commitment to purity, sustainability, and versatility.‍

‍Derived from organic coconut oil, or sustainably sourced palm in some formulations, Organic MCT Oil comes with a significantly lower carbon footprint than conventional alternatives. The product delivers exceptional stability, is safe to handle, biodegradable, and offers a long shelf life, making it a dependable resource for a wide variety of applications ‍

‍Lab Alley has backed this product with a powerful array of certifications that signal its trustworthiness and ethical sourcing. It’s USDA Organic, Kosher, Halal, Non‑GMO, RSPO-certified, and meets food safety standards, reflecting the company’s broad appeal across regulatory and cultural boundaries.

In essence, the Organic MCT Oil is not just another product, it’s a testament to how Lab Alley pairs high-performance, sustainable ingredients with certifications and versatility that span markets.

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Finally, what’s next for Lab Alley’s impact journey? Any upcoming goals or projects you’re excited about?

‍We are incredibly excited to expand our partnership with Ecodrive to support clean drinking water initiatives in Kenya!

This next phase complements our tree planting program and reinforces our broader commitment to creating essential chemicals for a better world.

Beyond that, we plan to continue exploring new ways to reduce our environmental footprint while supporting the communities we serve.

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Amazing, thanks for your time today team!

Our pleasure!

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By pairing high-purity chemical supply with measurable, verified impact through Ecodrive, Lab Alley has built stronger relationships with customers, engaged employees, and reshaped what purpose looks like in their field.

For other companies looking to follow suit, Lab Alley’s journey is proof that even in unlikely industries, measurable action and authentic purpose can set you apart.

Learn more about Lab Alley here.

And schedule a call below to begin your sustainability journey with Ecodrive.