Industry: Wellness and Supplements
Impact Focus: Tree Planting
Campaign Length: 2+ Years

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The Challenge

LuckyVitamin wanted to increase customer retention and long-term value by adding purpose to the customer experience.

With a values-aligned audience and a strong commitment to health and wellness, the brand was looking for an impactful way to connect with its customers beyond the initial purchase.

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The Solution

In 2021, LuckyVitamin teamed up with Ecodrive to offer customers the chance to plant a tree with their order.

The initiative began as a paid opt-in at checkout, allowing customers to cover the cost of tree planting themselves.

The response was overwhelmingly positive. As customer engagement and conversion grew, LuckyVitamin decided to absorb the cost and offer tree planting as a free opt-in.

This change led to even higher participation and deeper brand affinity.

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The Results

Over a two-year period, customers who chose to plant a tree with their purchase delivered significantly better performance across every key metric:

• 305% higher future value
• 5 times more lifetime orders placed
• 81% increase in average order value
• 10% more likely to join loyalty programs
• More than 1,300 five-star reviews, making it the brand’s most-reviewed product

Customers felt good about their purchase and attributed that positive experience to the brand. That emotional connection translated into stronger loyalty and higher spending.

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What Made It Work

Ecodrive helped LuckyVitamin embed the story throughout the entire customer journey, both on-site and after purchase.

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1. On-Site Messaging

Strategic callouts along the purchase path made the impact clear.

Tree planting banners in cart boosted motivation to check out.

Brands that implement these touch points often see an average 17% lift in conversion rate.

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2. Email and SMS Follow-Up

The story didn’t stop after checkout. LuckyVitamin followed up post-purchase with engaging updates at 30 days, 60 days, and 6 months, showing when and where the trees were planted. These reminders helped keep the brand top of mind and reinforced the impact.

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Why It Matters

Today’s customers want more than just products. According to recent research, 82 percent of shoppers prefer to support brands that reflect their values.

LuckyVitamin’s tree planting program created a feel-good moment that customers remembered, shared, and returned to.

This is sustainability that drives measurable growth.

Interested in building a program like this for your brand? Let’s talk.

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