Industry: Food & Beverage
Impact Focus: Tree Planting
Campaign Length: 6 Months

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The Challenge

Proud Source Water wanted to increase the number of customer reviews on their website.

Reviews help build social proof, boost conversion rates, and validate product quality for new shoppers.

The brand also wanted to achieve this without relying on discounts or financial incentives.

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The Solution

To encourage more customers to leave reviews, Proud Source partnered with Ecodrive to launch a campaign called "Leave a Review, Plant a Tree." Every customer who submitted a review would trigger the planting of one tree, creating a positive environmental impact tied to their feedback.

This approach gave customers a reason to act that felt purposeful rather than transactional. Instead of offering money off, Proud Source offered the chance to contribute to something meaningful.

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The Results

The results were immediate and significant:

• 106 percent increase in reviews over a six-month period
• 41 percent spike in review volume in the first month of the campaign
• 39 percent increase in opt-ins for reviews within the first three months

Customers responded positively to the initiative. The environmental tie-in gave them a feel-good reason to complete a task many brands struggle to incentivize.

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Why It Works

Tree planting helped Proud Source strengthen its community connection and brand mission while improving a key metric for e-commerce performance.

Rather than offering a discount that might undervalue the product, the brand gave customers a way to support the planet.

The campaign showed that purpose can be just as powerful as price when it comes to driving action.

Looking to boost reviews or post-purchase engagement without relying on discounts? Book a demo via the form below.