Industry: Furniture and Home Décor
Impact Focus: Tree Planting
Campaign Length: Ongoing

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The Challenge

William Wood set out to build a deeper connection with its customers by aligning the purchase journey with a clear environmental commitment.

As a premium mirror and furniture brand, they wanted to stand out not only through craftsmanship but also through shared values.

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The Solution

To create a meaningful and measurable impact, William Wood partnered with Ecodrive to plant one tree for every order received.

After each transaction, they also sent a brief customer survey asking one simple question: Why did you choose to shop with us?

The survey helped validate what the team hoped was true. Customers were noticing the brand’s sustainability efforts and responding to them.

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The Results

The tree planting initiative helped William Wood drive both purpose and performance. Over time, they saw:

• 4.43 percent of customers (1,212 people) said they specifically chose William Wood because of its tree planting program
• $273,362 in revenue directly tied to those customers
• A 12.14 times return on investment from the tree planting program

These were not just one-time buyers.

They had a higher average order value than typical customers, and their engagement confirmed the power of values-led shopping.

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Why It Works

Today’s consumers are looking for more than great design. They want to shop with brands that reflect their values.

William Wood made that easy by integrating tree planting automatically into every order and then confirming the results with real customer data.

This type of feedback loop helps brands make smarter decisions about how to connect with their customers and drive more meaningful revenue.

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