Organic Way: Growing Transparency and AOV with Impact IDs
Using Impact IDs to build trust, loyalty, and revenue
Organic Way wanted customers to truly believe in their claim that a tree is planted when somebody purchases from their brand.
With Ecodrive’s Impact IDs, they now have the ability to show verifiable progress that customers can personally track.
“There has been more engagement and interest in our sustainability claims since end users can better follow the progress of their tree. We also believe that more people spend above the minimum order value required to trigger planting a tree with Ecodrive and the Impact ID feature.”
- Buland Malan, Organic Way Partner
The results speak for themselves.
Post-purchase emails delivering information on Impact IDs have performed far above standard marketing benchmarks:
> 50.16% open rate (vs. industry average ~20–25%)
> 10% click-through rate (vs. industry average ~2–5%)
> 8% registration rate for Impact IDs
This shows that customers are extremely interested in their individual tree-planting impact.
These added touch points build stronger trust, deepen loyalty, and even encourage customers to spend more per purchase, significantly lifting average order value (AOV).
By turning every purchase into a trackable environmental action, Impact IDs are helping Organic Way grow revenue by growing trees.
