Talii: Building Credibility and Engagement with Impact IDs
Using Impact IDs to build trust, loyalty, and revenue
“Our primary goal in activating Ecodrive's Impact ID feature was to increase transparency with customers and drive customer engagement/loyalty.”
– Talia Gattoni, Talii Founder
And that’s exactly what has happened.
The results quickly proved that customers valued this new level of accountability. Impact ID emails are driving engagement:
> 73% open rate (vs. industry average ~20–25%)
> 5% click-through rate (vs. industry average ~2–5%)
> 9% registration rate for Impact IDs
And just as importantly, the feature has become a trust driver for the brand and unlocked a steady stream of content, ready-made for marketing moments.
“Credibility has been the most valuable aspect of Impact IDs for our brand, plus, we now have powerful marketing content to deliver to customers.”
- Talia Gattoni, Talii Founder
By combining strong performance with authentic storytelling, Impact IDs are helping Talii strengthen loyalty and prove their commitment to transparency.
