Education

The Complete Guide to Preparing for a Trade Show as a Brand

Tips, strategies, and best practices for brands heading to trade shows

The Power of 1% for the Planet

How a growing global pledge is helping fund projects like urban farming, reforestation, and ocean cleanup

Vertical Farming: Fresh Food Without the Food Miles

The Sustainable Solution Bringing Agriculture Into the City

SEO in the Age of AI: How Brands Can Rank on LLMs, Write Smarter, and Win More Traffic

A complete guide to AI-powered search, content strategy, and discoverability for 2025 and beyond

The Role of SEO for Sustainable Home Goods & Decor Brands

A complete SEO guide for eco-conscious furniture, decor, and lifestyle brands

How to Master SEO for Sustainable Footwear Brands

A complete guide with real keywords, blog ideas, and on-page strategies that work

How to Approach SEO for Sustainable Food & Beverage Brands

A practical guide with keywords, blog ideas, and proven growth strategies

Why SEO Matters for Sustainable Skincare Brands

A growth guide with real keywords, blog strategies, and actionable tips for clean beauty brands

What High-Growth Brands Get Right About Purpose (That Most Startups Miss)

Lessons in brand, growth, and authenticity from businesses doing it right

Why SEO Matters for Sustainable Fashion Brands

A strategy guide with real keywords, blog topics, and tools for growth

7 Proven Strategies to Grow Your Business Through Purpose-Led Marketing

Real tactics for turning values into revenue in 2025

Tree Planting APIs and Integrations for Brands

Build verified climate impact directly into your stack — no spreadsheets required

How to Use SEO to Grow a Sustainable Brand

A step-by-step guide with real keywords, blog post ideas, and tools you can use today

The Ultimate Guide to Running a Sustainable Business in 2025

A practical, up-to-date playbook for purpose-driven founders and brands

The Benefits of Planting Trees for Your Company

Can growing trees help to grow your business? Hint: it definitely can!

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How to Market Your Brand’s Impact Without Sounding Like Everyone Else

A guide to standing out in a sea of sustainability claims

The Best Tree Planting Programs for Shopify and E-commerce Stores

Verified, automated, and designed to build customer trust, use these tools to change the world and your business

Can My Business Plant a Tree for Every Sale? Here’s How

Yes — and you don’t need a nonprofit partnership or a sustainability team to do it

Top Platforms That Let Your Business Plant Trees Automatically

Let automation power your sustainability goals without adding complexity

How to Plant a Tree With Every Order: Platforms for E-commerce Brands

Turn your checkout into a climate solution with these tree planting tools

10 Marketing Tactics That Build Loyalty Through Environmental Impact

A practical guide to communicating your sustainability efforts to truly connect with customers

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How to Use Email Flows to Recover Abandoned Carts

Proven email strategies to win back lost sales automatically

11 Sustainability Buzzwords Your Customers Actually Want to Hear (and What to Avoid)

Here's how to stay away from vague terms, overused words, and cringeworthy claims

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12 Content Ideas to Promote Your Sustainability Efforts Without Sounding Like a Sales Pitch

A quick, easy guide to evergreen content you can post for maximum engagement

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What Makes a Great Brand Story? 6 Essentials That Sell

How to build a brand story that connects emotionally and drives action

4 Ways to Turn Everyday Sales Into Real-World Impact

Start saving the planet with every conversion

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5 Easy Ways to Make Your Business More Efficient This Quarter

Quick tips for improving output, time management, and tracking

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5 Non-Boring Tips To Maximize Earth Month

How E-commerce Brands Are Using “Impact Per Order” to Increase Conversions

Real examples of how environmental impact boosts trust, AOV, and repeat purchases

Why Most About Pages Fall Flat — And How to Fix Yours

How to make your About page a conversion tool, not just a placeholder

5 Easy Ways to Make Your Business More Sustainable This Quarter

Quick tips for improving the eco-friendliness of your business

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5 Sustainability Metrics Every Business Should Track in 2025

The data to keep an eye on in order to successfully engage and incentivize business stakeholders, employees, and customers

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6 Brands That Are Winning With Eco-Conscious Consumers

Businesses flying the flag for our planet and succeeding through sustainability

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8 Customer Touch Points Where You Can Show Off Your Impact

These are the places to showcase sustainability messaging and really resonate with consumers

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SEO for Ecommerce Brands: How to Drive Organic Traffic That Actually Converts

Practical SEO tips tailored to ecommerce brands with a mission

How to Build a Product Page That Converts First-Time Visitors

Bitesize design and copy tips to turn traffic into confident buyers

9 Mistakes to Avoid When Marketing Your Sustainability Efforts

The 'Don'ts' of sustainability communication and how to avoid them

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Your Ecommerce Homepage Is Leaking Sales — Here’s How to Fix It

Simple homepage changes that drive more clicks, trust, and sales

Capturing and Owning the Emails of Your Retail and Etail Customers - Even on Amazon - With Ecodrive’s Impact IDs

Impact IDs are more than just verification tech - they’re a bridge between your customer and your brand, helping you build loyalty, capture emails, and tell a transparent sustainability story that converts.

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Becoming a B Corp: A Deep Dive Into What It Takes and Why It Matters

An overview of the what, why, and how of gaining sustainability certification

7 Growth Strategies Every Purpose-Driven E-commerce Brand Should Be Using

Actionable ways to grow your mission-led brand without compromise

Why Data Is the New Marketing Gold

Looking at the importance of project evidence and how we give you and your customers confidence in the impact you're creating

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How Nanoplastics Are Harming Trees - and Why It Reinforces the Need for Verified Impact

The tiny particles are infiltrating habitats far and wide, but we can take action

How Sustainability Increases Business Value

By prioritizing our planet, you can create a positive impact on the environment and ensure long-term success for your business. Find out how.

How to Use Verified Impact as a Marketing Advantage

Everybody is looking for an edge when it comes to building their brand. Here's how to use sustainability to grow engagement.

How Brands Are Growing With Environmental Storytelling

6 actionable steps for improving your sustainability comms and creating connection with customers

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How to Incentivize Purchases Without Discounting Your Brand

Adding value without lowering your price is possible. Here's how to strike the balance for your brand.

How Warming Oceans Are Destroying Canada’s Coastal Ecosystems

North America is feeling the effects of climate change. We dive into what that means for those that rely on healthy coastlines in Canada

How Does Kelp Restoration in Canada Help Fight Climate Change?

A closer look at why kelp is so important to coastal communities, biodiversity, and the health of our planet

How Does Planting Trees Help Protect and Restore the Ozone Layer?

The importance of tree planting initiatives in protecting the layer of gas that protects our planet

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How to Join a Clean Supply Chain Without Overhauling Your Entire Business

5 simple steps to ensuring your supply chain is clean, green, and in line with your ESG goals

How Ecodrive Helps Hotels Cut Costs While Boosting Sustainability and Guest Experience

A cost-saving, guest-engaging solution allowing you to turn everyday hotel operations into measurable environmental impact.

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Sustainable Marketing: How To Promote Your Eco-Friendly Initiatives

The blueprint for harnessing the power of corporate sustainability through impactful marketing

Loyalty Through Impact: How Giving Back Builds Brand Stickiness

Learn how to turn your sustainability efforts into much more than seasonal campaigns

Top Tools to Track and Showcase Your Brand’s Sustainability Efforts

Frome verification to measuring, reporting to marketing, here's how to make the most of your imapct

Optimizing Website Conversions: A Guide for Purpose-Driven Brands

An in-depth look at how to tweak your website so that visitors convert into customers

ESG for Small Businesses: Where to Start and What to Measure

5 simple steps to fulfilling your ESG goals for both the short and long term

Using Impact to Increase AOV, Reduce Returns, and Improve Customer Trust

How verified impact drives profit, trust, and brand loyalty

What High-Converting Product Pages Have in Common (And How to Build Your Own)

Build product pages that convert customers and grow your business

Video: How can hotels make huge savings through sustainability?

Learn how to cut costs and incentivize repeat bookings by going green.

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